Brow Goddess
Brow Goddess is an innovative beauty brand empowering women to create perfect eyebrows with comprehensive, easy-to-use professional brow systems. Based in Utah with aspirations to serve women worldwide, Brow Goddess combines high-quality products with education to help every woman discover and display her true inner goddess.
Comprehensive Brand Development
Brow Goddess came to me in the early stages of development, needing a complete brand foundation before they could launch with confidence. I facilitated an intensive brand development process to establish every aspect of their brand identity and strategy.
Brand Foundation Workshop
- Brand vision: "To routinely support women through beauty and philanthropy"
- Dual mission development serving both beauty professionals and at-home enthusiasts
- Brand personality definition: sophisticated, imaginative, inclusive, enlightened
- Core values identification: beauty embodiment, girl power, knowledge, authenticity, compassion
- Target audience research and detailed persona development
- Competitive differentiation and positioning strategy
This strategic foundation gave Brow Goddess clarity on who they are, who they serve, and what makes them genuinely different in a crowded beauty market.
Vision Volume Development
To ensure brand consistency across all partners, vendors, and team members, I created a comprehensive Vision Volume—a brand guide that serves as the definitive reference for every Brow Goddess brand application.
Vision Volume Contents
- Brand vision, mission, and values documentation
- Brand personality and voice guidelines
- Detailed target audience personas (5 distinct customer profiles)
- Logo usage guidelines and specifications
- Complete color palette with hex, RGB, CMYK, and Pantone values
- Typography and design standards
- Photography and imagery direction
The Vision Volume is a living document that keeps everyone working with Brow Goddess aligned—and ensures the brand standards of excellence they've set are upheld at every touchpoint.
Brand Identity & Visual System
Working closely with Brow Goddess leadership, I developed a sophisticated visual identity that reflects their commitment to empowerment, quality, and feminine strength.
Visual Identity Elements
- Custom logo design evoking the striking lines of a well-crafted brow
- Brand colors: Deep Aqua (calm, powerful) and Eggplant (warm, courageous)
- Supporting color palette for versatile applications
- Iconography system representing core values
- Illustration style featuring goddess imagery and celestial elements
- Packaging and product design direction
- Marketing materials templates and guidelines
The cohesive visual system helps Brow Goddess stand out in beauty retail while communicating their unique positioning as both a product company and an educational resource for empowerment through beauty.