The Gayly Dose
The Gayly Dose was an award-winning podcast celebrating LGBTQ+ culture, current events, and community stories with humor, heart, and authenticity. Running for four successful seasons, the show earned recognition as Best Podcast in Atlanta and built a devoted audience through genuine conversation and inclusive storytelling.
Brand Development & Identity
As a co-founder and producer of The Gayly Dose, I led the brand development process from day one—creating a distinctive identity that would resonate with our audience and stand out in an increasingly crowded podcast landscape.
Brand Foundation
- Mission and vision development for the show's purpose and impact
- Brand personality definition: witty, inclusive, authentic, and empowering
- Target audience research and persona development
- Competitive analysis and positioning strategy
- Brand voice and tone guidelines for consistent messaging
This strategic foundation meant that every episode, social post, and piece of content felt cohesive and true to what the show actually was—not just what we hoped it would be.
Visual Identity & Marketing
Strong visual branding was essential for standing out on podcast platforms and social media. I developed a complete visual identity system that captured the show's vibrant, welcoming personality and made it instantly recognizable wherever it showed up.
Creative Deliverables
- Logo design and brand mark variations
- Color palette and typography system
- Podcast artwork optimized for all platforms
- Social media templates for Instagram, Twitter, and Facebook
- Episode graphics and promotional materials
- Website design and guest resource pages
The cohesive visual identity built recognition fast and made the show feel credible from the very first episode—which mattered a lot when we were still finding our audience.
Production & Community Building
Beyond the brand work, I was deeply involved in the production and growth of The Gayly Dose—and I'm proud of what the team built together. Earning Best Podcast in Atlanta recognition and sustaining a loyal community for four seasons doesn't happen by accident.
Key Achievements
- Produced and published over 100 episodes across 4 seasons
- Earned Best Podcast in Atlanta recognition
- Built an engaged audience across multiple social platforms
- Featured diverse guests and community voices throughout the run
- Created a genuine safe space for LGBTQ+ storytelling and discussion
- Established a consistent publishing schedule and content strategy
The Gayly Dose is still one of the clearest examples I can point to of what happens when authentic storytelling and intentional brand strategy come together from the very beginning.