The Station Bar
Located in the heart of Herriman, Utah, The Station Bar is a beloved local destination offering great food, craft cocktails, and a vibrant community atmosphere. From weekly poker nights and trivia to brunch service and special events, The Station has become the gathering place where neighbors become friends.
Brand Development & Strategy
My work with The Station Bar started with building a brand foundation strong enough to support everything that would come after. I worked closely with ownership to define their brand personality, values, and positioning in the local market—giving them language and clarity they hadn't had before.
What I Delivered
- Brand mission and vision development
- Target audience identification and personas
- Brand voice and messaging guidelines
- Visual identity standards and usage guidelines
- Competitive positioning strategy
That foundation continues to guide every marketing decision and keeps the brand consistent across every customer touchpoint.
Social Media & Content Marketing
A local business like The Station Bar lives and dies by its community presence. I manage their Instagram with weekly content that highlights events, promotes specials, and reinforces the welcoming, community-driven atmosphere that keeps people coming back.
My Approach
- Weekly event promotion posts (poker, trivia, bingo, karaoke)
- Seasonal drink and menu feature content
- Community engagement and user-generated content sharing
- Strategic timing and hashtag optimization for local reach
- Brand-consistent visual templates and messaging
Every post follows the established brand voice—friendly, welcoming, community-focused—with a specific sign-off format that's become recognizable to their audience and feels distinctly theirs.
Event Marketing & Print Design
Beyond digital, The Station Bar regularly needs custom creative for special events and seasonal promotions. I provide ongoing design support for both digital and print—so they always have something professional ready, whether it's planned months out or needed by tomorrow.
Recent Projects
- Valentine's Day themed drink promotion graphics
- Event posters and table tents for weekly activities
- Menu updates and seasonal specials boards
- Promotional flyers for community distribution
- Custom branded templates for recurring events
This ongoing support means The Station Bar can focus on running their business while I make sure everything they put in front of customers looks and sounds like them.